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EXPOSIGNS • 1501 GAUSE BLVD. SLIDELL, LA 70458 • P: 985-641-5889 • F: 504-617-6114 • info@exposigns.com
Whether you are a graphic designer using the latest technology or a plumber who wants us to design your own logo, look over these specifications before you provide us with artwork or computer files.
It is important that you follow these directions as closely as you can. Any mistake in your work will be reflected in our final output.
We will provide you a proof via email, fax or hard copy printouts. When you receive your proof, please take the time to ensure that it is exactly what you are looking for. It is much less expensive to make changes in the computer before any printing or fabrication begins.
Vector vs. Bitmap
If you don't know what vector or bitmap images are, click here for a quick tutorial.
For vector files we are best suited to use native Macromedia Freehand files. We also accept .art, .ai, and .pdf files.
For bitmap files, we accept .tif, .jpg, .gif, and most anything exported from Adobe Photoshop (including native Photoshop files).
Most other software programs make it rather difficult to manipulate files. If you design your sign or graphic in Quark X-press or Microsoft Word, ensure that it is already sized to your final output size requirements and that all elements are where they need to be.
DPI (Dots Per Inch)
For large format digital printing, the minimum resolution is 72 DPI at FINAL OUTPUT SIZE. This is the same resolution as most computer moniters and is the lowest resolution before images become "blocky" and "pixelated".
An example: If you have scanned in a
1" x 1" square picture and want to blow it up to 4" x 4", you will have to ensure that the resolution you scan it at is 288 DPI (72 DPI x 4). If you had scanned the 1" square and requested a 4" print, the final DPI would be 18.
Sometimes a lower than 72 DPI image is acceptable if it is being viewed from a long distance.
For more info about DPI and resolution, click here for a quick tutorial.
Color Theory
When it comes to graphics, color is probably the hottest point of contention. One man's blue is another man's purple. In other words, color is extremely subjective and can also elicit reactions that run the gamut from extreme happiness to anger.
For more information on color theory click here.
Because color choice is so subjective, It is best to provide an objective source to work from. To ensure against confusion, you can provide an accurate color printout or give Pantone color matches for your jobs.
While we strive to match colors very accurately, occasionally a color can be a shade or two off. Let us know to what extent we need to match colors. If we can't match your needed color, we will let you know before we proceed with any job.
File Formats
Adobe Photoshop (CS2)
Adobe Illustrator (CS2) (.ai)
Macromedia Freehand (10)
Adobe Acrobat (.pdf)
.tiff
.jpg